01.03 / Strategy & brands
Product portfolio and B2B offer development
For brands, compare which products to launch, improve or discontinue. For contract manufacturers, identify customer segments, specialisations and relevant OEM/ODM offers.
✦ / What do you need to work on?
What do you need to work on?
12 selected practice areas. Original numbers guide you through the full catalogue.
What you will receive
Portfolio priorities and a commercial development plan.
What helps us assess your question
Product category, target customers and markets, business stage, available sales information and budget constraints.
Start with a general outline. Confidential materials are shared only after agreement.
02 / How the work progresses
How the work progresses
Stages are agreed after reviewing your question. Some research runs in parallel; each decision depends on the quality of the available data.
Define the question
Product category, target customers and markets, business stage, available sales information and budget constraints.
Research and compare
For brands, compare which products to launch, improve or discontinue. For contract manufacturers, identify customer segments, specialisations and relevant OEM/ODM offers.
Test the decision
Check data comparability, positioning, cost structure and how key assumptions affect the findings.
Deliver and plan next steps
Portfolio priorities and a commercial development plan.
Methods and public sources
Sources are chosen for the product, market and period. These are reference databases and methods; a link does not imply partnership or endorsement of a project.
SBA · Market research & competitive analysisSBA · Calculate your startup costsResearch does not replace laboratory testing, safety assessment, legal advice or an authorised specialist’s decision. The contract defines the scope of review and each party’s responsibilities.
03 / Scope and working arrangements
Scope and working arrangements
Before paid work starts, we agree the input materials, deliverables, timing, fees and involvement of qualified specialists.