Where are the opportunities?
Explore demand, customers, competitors and sales channels. Define who your product is for and which markets offer a place to test the hypothesis.
ALSE.BEAUTY / RESEARCH LAB
Research for decisions in the beauty business
Markets, products, ingredients, technologies and business models. We examine the evidence behind opportunities and risks so you can compare options and decide what comes next.
RESEARCH LAB / CELEBRITY × BEAUTY
A famous name. A measurable result?
Inside celebrity–beauty partnerships: compare the partner’s role and examine what the numbers actually measure.
87cases
11regional sections
5partnership models
2026 edition · Historical examples
Explore the atlas ↗
RESEARCH LAB / 2026.09 / 9 ARCHITECTURES
Beyond a marketplace brand: 9 beauty launch architectures for 2026
How the route to market shapes the product, the evidence and the business before the first production run.
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RESEARCH LAB / 2026.09
8 beauty cases: how conversational AI changes the customer journey
From brand advisors and fragrance discovery to order support and commerce inside AI platforms.
Read the study ↗From a research question to a pilot
Two learning examples connect a product hypothesis, services, a budget and unit-economics scenarios. Open a model to follow the reasoning and examine its assumptions.
An educational business model / US
US · From a body-care hypothesis to a pilot
Body lotion · 4 oz · 250 units
Can a 250-unit body-lotion pilot support a viable US launch? Connect demand, formulation evidence, supplier readiness and unit economics to decide whether to test, revise or stop the concept.
Explore the model
An educational business model / RU
Russia · From a skincare hypothesis to a pilot
Face moisturiser · 50 ml · 500 units
Can a 500-unit face-cream pilot justify a Russian marketplace launch? Compare positioning, production, product requirements and channel costs before committing to stock; test repeat demand before expanding.
Explore the modelWhat question should your research answer?
What supports your product?
Connect ingredients, scientific evidence, technologies and manufacturing options. Build a basis for the concept, partner selection and a testing plan.
How can the business grow?
Examine product economics, supply chains, repeat purchasing and growth scenarios. Compare decisions before committing the next round of resources.
Your question shapes the research
Question → sources → analysis → scenarios → decision
We agree on the question and criteria for the outcome, compare available evidence, and explain alternatives and limitations. Articles and learning models separate verified facts from assumptions; your project scopes the research around a specific decision.