14.01 / Social media & content systems
Social media strategy & channel roles
Define each platform’s role in discovery, education, conversation and purchase. Channel choices reflect the audience and available resources.
✦ / What do you need to work on?
What do you need to work on?
12 selected practice areas. Original numbers guide you through the full catalogue.
What you will receive
A channel map, presence priorities, team responsibilities and evaluation measures.
Ongoing account management, placements, creator contracts and advertising disclosures require separate scope and applicable market checks.
What helps us assess your question
Audience, markets, positioning, available channels, content-production resources and substantiated product properties.
Start with a general outline. Confidential materials are shared only after agreement.
02 / How the work progresses
How the work progresses
Stages are agreed after reviewing your question. Some research runs in parallel; each decision depends on the quality of the available data.
Define the question
Audience, markets, positioning, available channels, content-production resources and substantiated product properties.
Research and compare
Define each platform’s role in discovery, education, conversation and purchase. Channel choices reflect the audience and available resources.
Test the decision
Compare audience needs, content, team capacity, platform rules and evaluation criteria.
Deliver and plan next steps
A channel map, presence priorities, team responsibilities and evaluation measures.
Methods and public sources
Sources are chosen for the product, market and period. These are reference databases and methods; a link does not imply partnership or endorsement of a project.
Northwestern Medill · Integrated marketing communicationsFTC · Advertising and marketingResearch does not replace laboratory testing, safety assessment, legal advice or an authorised specialist’s decision. The contract defines the scope of review and each party’s responsibilities.
03 / Scope and working arrangements
Scope and working arrangements
Before paid work starts, we agree the input materials, deliverables, timing, fees and involvement of qualified specialists.