Market, consumer and competitor research
An opportunity map with supporting evidence, data limitations and priorities for further investigation.
Alse.Beauty / 84 services · 21 practice areas
The architecture of your next decision
21 practice areas, from an initial hypothesis to product, market and repeat purchase. Find a service by name, number or keyword.
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01Strategy & brandsWhat to create and how to win?
Beauty brand strategy
A brand strategy and launch sequence, with a brief for visual identity work to be commissioned separately.
Product portfolio and B2B offer development
Portfolio priorities and a commercial development plan.
Product economics and investment scenarios
A financial model with explicit assumptions, sensitivity analysis and criteria for launching, revising or postponing the project. The client makes the final decision.
02Product & ingredientsWhat are the properties of the product based on?
Product concept and development dossier
An analytical product dossier, development requirements and questions for the formulator, laboratory and manufacturer. Required regulatory documentation and its preparation are scoped separately with qualified providers.
Ingredient and formulation analysis
An evidence-informed formulation concept and questions to resolve through experimental work.
Scientific evidence and claims substantiation
A claims-and-evidence matrix covering supporting data, study quality, relevance to the finished product, limitations and additional tests needed.
Existing-product audit and improvement
An improvement or reformulation plan explaining the implications of each option.
03AI & knowledgeWhere is AI really useful?
AI strategy for cosmetic manufacturers
Prioritised AI use cases with success measures, estimated costs and limitations.
AI-assisted brand research
A research package to inform brand decisions. Generated personas do not substitute for research with real customers.
Corporate knowledge-base design
A knowledge-base model and an implementation brief for the client’s systems.
AI reliability and governance
An AI use policy and acceptance criteria for pilot projects.
04Innovation & technologyWhich technologies are worth the investment?
Ingredient and technology scouting
A shortlist of opportunities assessed for maturity, evidence, cost and relevance to your product.
Patent and technology landscape research
A technology landscape and questions for a patent specialist. Analytical searching does not constitute a legal freedom-to-operate opinion.
Experiment and pilot planning
A research plan to agree with the formulator, technologist and laboratory involved.
Technology roadmapping
A technology roadmap with milestones and criteria for further investment.
05Manufacturing & qualityHow to ensure the required quality?
Contract manufacturer selection and review
A reasoned shortlist and a plan for further qualification of potential manufacturers.
Production scale-up analysis
A scale-up preparation plan to develop with the responsible production specialists.
Equipment selection and total cost of ownership
Technical requirements, a comparison of supplier proposals and a total-cost-of-ownership model.
Testing, packaging and quality-control planning
A quality-control plan and allocation of responsibilities. Testing is performed by suitably qualified laboratories.
06Ingredients & sourcingHow to make supplies more sustainable?
International ingredient supplier research
A supplier map and recommendations for the next qualification stage.
Ingredient procurement coordination
A coordinated procurement and delivery plan with clear responsibilities.
Logistics routes and landed-cost analysis
A route comparison and total landed-cost estimate for the agreed destination.
Supply resilience and alternative sourcing
A vulnerability map and supply-continuity plan. A supplier or ingredient-grade change requires qualification; an identical INCI name alone is insufficient.
07International marketsWhich markets should you enter?
Market selection and trade-flow analysis
Priority markets with explicit selection criteria and data limitations. Customs data do not measure retail sales and may not distinguish a specific product niche.
Target-market readiness review
A market-entry preparation plan. Final regulatory opinions and formal procedures are handled by the relevant specialists.
Distributor research and sales-channel strategy
A partner shortlist and negotiation approach. A signed distribution agreement is not guaranteed.
Export economics and market-entry planning
An export business case and a phased plan for a pilot market entry.
08SAKWIN Scenario LabHow do outcomes change under another scenario?
Brand-launch and demand scenarios
Ranges of financial outcomes, critical assumptions and a market-testing plan.
Production and supply-chain modelling
A bottleneck map, working-capital assessment and disruption-response plan based on a verifiable quantitative model.
Funding scenarios and investment readiness
Funding scenarios and a readiness map for discussions with financial, legal and audit specialists.
Business simulations and crisis exercises
A decision log, identified coordination gaps and an updated response plan. AI can play simulated roles; the facilitator and specialists review the conclusions.
09Commercial analytics and sales developmentWhat generates profit after launch?
Actual product and sales channel profitability analytics
A profitability report and actions to address losses.
Finished-goods demand and inventory planning
A forecast with uncertainty ranges, a replenishment plan and recommendations to reduce shortages and excess stock.
Repeat-purchase and customer retention analytics
Customer segments, a repeat-purchase map and a plan to test retention mechanisms.
Promotion and commercial offer effectiveness research
A commercial experiment plan, assessment of results and recommendations for promotion terms.
10Project and results managementHow do you turn decisions into results?
Cosmetic product launch project support
A launch schedule, responsibilities, milestones and regular progress reports.
Research project portfolio and R&D budget management
Funding priorities and criteria for continuing, changing or stopping research.
Post-launch feedback monitoring and complaint analytics
A regular report, signals requiring investigation and an escalation process. Reports of possible harm are referred to the person responsible for product safety; mandatory reporting is addressed separately under the target market’s rules.
Management metrics and reporting system design
A set of metrics, a reporting template and decision rules for deviations.
11Product communication and B2B sales developmentHow do you explain product value to customers and partners?
Brand and product naming research
A reasoned shortlist of names and naming rules for future products. A qualified specialist checks legal availability.
Adapting positioning and communication for international markets
A localized communication concept and briefs for a translator, editor and designer.
Development of product content foundations
Copy and content requirements linking claims to available evidence.
Technical and commercial materials for B2B sales
A company or product B2B dossier, proposal structure, comparison materials and answers to common partner questions.
12Brand design & packaging engineeringHow can your product become recognisable and ready to produce?
Visual identity & brand design system
A visual concept, core identity elements and a practical application guide.
Label & packaging graphic design
Packaging designs, range guidelines and the agreed set of artwork files.
Structural packaging design & engineering
A structural concept, functional requirements and a brief for the packaging engineer and manufacturer.
Packaging prototyping & production preparation
Component specifications, a prototyping plan and the agreed production-preparation package.
13Marketplace & e-commerce designHow can a digital storefront make your product easier to understand?
Marketplace product listing design
A set of listing visuals and requirements for any photography or visualisation needed.
Enhanced content & digital storefronts
A digital storefront structure and the agreed modules for the selected platform.
Marketplace design localisation
Localised assets with a change log and platform requirements.
E-commerce creative testing
A test plan, interpretation of available results and recommendations for the listing.
14Social media & content systemsWhere should your brand be present, and what should it say?
Social media strategy & channel roles
A channel map, presence priorities, team responsibilities and evaluation measures.
Content strategy & creative system
A content architecture, creative guide and working editorial plan.
Short-form video & social creative design
A script and visual package, plus finished or adapted assets within the agreed scope.
Creator & influencer strategy
Selection criteria, a candidate shortlist and a creator campaign framework.
15Marketing & media planningHow can the campaign idea, budget and measurement work together?
Marketing concept & campaign architecture
A campaign concept and a map of messages, channels and customer touchpoints.
Media planning & budget allocation
A media plan, budget scenarios, assumptions and monitoring metrics.
Paid digital campaign planning
A campaign setup plan, measurement map and asset requirements.
Campaign analytics & media optimisation
A campaign report and reasoned recommendations for budget reallocation.
16Retail & omnichannel strategyHow can your digital storefront and physical shelf work together?
Omnichannel architecture & coordination
An omnichannel operating map and requirements for data, service and operational processes.
Retail experience & visual merchandising
A brand presentation concept and merchandising guidelines.
Pop-up & shop-in-shop concepts
A spatial concept, visitor experience and brief for designers and technical providers.
Retail activation & partner team toolkit
A retail activation plan and a practical partner-team toolkit.
17Customer experience & CRMHow can you improve the customer journey and support repeat purchase?
Customer journey & service design
A customer journey map and a touchpoint improvement plan.
CRM lifecycle strategy
A matrix of triggers, segments, messages, exclusions and evaluation metrics.
Loyalty & membership architecture
A programme concept, participation rules and an economic scenario model.
Sampling, discovery & trial strategy
A sampling model, kit composition, distribution channels and an evaluation plan.
18AI commerce & customer systemsHow can customers find products and receive reliable answers?
AI beauty advisor design
Conversation logic, a decision tree, knowledge requirements and escalation rules.
Intelligent product search & recommendations
A search architecture, recommendation logic and a set of evaluation queries.
AI-ready product data & knowledge architecture
A product-data schema, update rules and a source map for each claim.
AI customer support architecture
Support scenarios, a knowledge model, escalation rules and pilot acceptance criteria.
19Sensory & consumer scienceWhat does a person experience when using your product?
Cosmetic sensory profiling
An attribute vocabulary, assessment protocol and a profile based on available study data.
Blind benchmarking & preference mapping
A comparative study design and preference map with stated limitations.
Consumer validation & home-use testing
A home-use study protocol and an analytical report when collected data are available.
Packaging usability & ritual testing
A usability issue map and recommendations for packaging and instructions.
20Sustainability & circular product systemsHow can environmental choices be assessed and substantiated?
Product & packaging environmental assessment
A screening map of impacts, data gaps and improvement options.
Refill, reuse & circular packaging strategy
Circular packaging scenarios and a technical, economic and user-validation plan.
Responsible sourcing & ingredient traceability
An origin map for critical ingredients and a plan to address traceability gaps.
Environmental claims evidence review
A claims-and-evidence matrix, wording limitations and a list of further checks.
21Professional beauty & service ecosystemsHow can professional services, products and home care work together?
Professional beauty channel strategy
A professional-channel strategy and a plan to assess demand and partnership requirements.
Product–service ecosystem design
A product–service map, assortment roles and hypotheses for a pilot.
Professional use protocols & brand education
A training structure, agreed learning materials and knowledge-assessment criteria.
Beauty service economics & product attach strategy
A service financial model, capacity scenarios and commercial pilot criteria.
Practice and service numbers stay consistent across the site.