14.02 / Social media & content systems
Content strategy & creative system
Connect themes, editorial formats, tone of voice, visual rules and a publication calendar into a manageable content system.
✦ / What do you need to work on?
What do you need to work on?
12 selected practice areas. Original numbers guide you through the full catalogue.
What you will receive
A content architecture, creative guide and working editorial plan.
Ongoing account management, placements, creator contracts and advertising disclosures require separate scope and applicable market checks.
What helps us assess your question
Audience, markets, positioning, available channels, content-production resources and substantiated product properties.
Start with a general outline. Confidential materials are shared only after agreement.
02 / How the work progresses
How the work progresses
Stages are agreed after reviewing your question. Some research runs in parallel; each decision depends on the quality of the available data.
Define the question
Audience, markets, positioning, available channels, content-production resources and substantiated product properties.
Research and compare
Connect themes, editorial formats, tone of voice, visual rules and a publication calendar into a manageable content system.
Test the decision
Compare audience needs, content, team capacity, platform rules and evaluation criteria.
Deliver and plan next steps
A content architecture, creative guide and working editorial plan.
Methods and public sources
Sources are chosen for the product, market and period. These are reference databases and methods; a link does not imply partnership or endorsement of a project.
Northwestern Medill · Integrated marketing communicationsFTC · Advertising and marketingResearch does not replace laboratory testing, safety assessment, legal advice or an authorised specialist’s decision. The contract defines the scope of review and each party’s responsibilities.
03 / Scope and working arrangements
Scope and working arrangements
Before paid work starts, we agree the input materials, deliverables, timing, fees and involvement of qualified specialists.