- Coordinates
ALSE.BEAUTY · COSMETIC INTELLIGENCE
Behind every product
is a decision.
What is yours based on?
Research and business consulting for cosmetic brands and manufacturers.
From concepts and ingredients
to international marketsData → insight → action
to international marketsData → insight → action
A WORLD OF POSSIBILITIES 44 CITIES
Paris · France
Geography of markets and supply chains.
Not a map of offices or clients.
Not a map of offices or clients.
Explore the world
11 / 44Hover over a city point. On mobile, tap a point or choose a city.
A GOOD SOLUTION STARTS WITH A QUESTION
01 / YOUR TASKS
Which question is on your desk?
✦ / What do you need to work on?
What do you need to work on?
12 selected practice areas. Original numbers guide you through the full catalogue.
84 services · 21 practice areas12 selected practice areas. Original numbers guide you through the full catalogue.
0101.01 — 01.04Strategy & brands
What to create and how to win?
0202.01 — 02.04Product & ingredients
What are the properties of the product based on?
0303.01 — 03.04AI & knowledge
Where is AI really useful?
0505.01 — 05.04Manufacturing & quality
How to ensure the required quality?
0707.01 — 07.04International markets
Which markets should you enter?
0808.01 — 08.04SAKWIN Scenario Lab
How do outcomes change under another scenario?
1212.01 — 12.04Brand design & packaging engineering
How can your product become recognisable and ready to produce?
1313.01 — 13.04Marketplace & e-commerce design
How can a digital storefront make your product easier to understand?
1515.01 — 15.04Marketing & media planning
How can the campaign idea, budget and measurement work together?
1818.01 — 18.04AI commerce & customer systems
How can customers find products and receive reliable answers?
1919.01 — 19.04Sensory & consumer science
What does a person experience when using your product?
2020.01 — 20.04Sustainability & circular product systems
How can environmental choices be assessed and substantiated?
Explore all 84 services ↗Does your task not fit into one direction?Let's put together an individual project ↗
02 / FROM RESEARCH TO ACTION
What will you take away?
Not just answers. Basis for the following solution:
data, alternatives, limitations and action plan.
ALSE.BEAUTY RESEARCH NOTE / 01
Demonstration structureCosmetic
Product Dossier
From consumer problem to development plan
03 / SAKWIN SCENARIO LAB
What if you could test a decision first?
Laboratory of business scenarios for cosmetic companies. We compare the consequences of decisions before their implementation in real business.
01 What happens when you launch a brand?
Compare product range, pricing, sales channels and budgets under low-, base- and high-demand scenarios.
You will receive: financial performance ranges, critical assumptions and market test plan.
Virtual buyers help formulate hypotheses, but do not measure real demand.
Brand-launch and demand scenarios02 What if delivery is delayed?
Model the connected flow from ingredients through manufacturing, quality control, packaging, logistics and sales to cash collection.
You will receive: bottleneck map, working capital assessment and disruption plan. Calculations are performed by a verifiable quantitative model.
Production and supply-chain modelling03 How much capital is needed for growth?
Compare retained earnings, private investment and strategic partnerships. Where relevant, assess preparation for a possible future public listing with the appropriate specialist advisers.
You will receive: financing scenarios and a readiness map for discussion with financial, legal and audit specialists.
This is not a stock price forecast or an IPO service.
Funding scenarios and investment readiness04 How will the team face the crisis?
Run decision rounds for realistic business situations: a competitor cuts prices, demand surges, a distributor leaves or a batch receives complaints.
You will receive: decision log, coordination gaps and updated response plan. The AI plays roles, and the presenter and specialists check the conclusions.
Business simulations and crisis exercisesSCENARIO LAB · USD90 DAYS / DTC
90 days. One product. Your decision.
A US direct-to-consumer beauty pilot in USD. Adjust the inputs to see the operating result before tax. Each order contains one unit.
Result updates as you change an input.
Enter values within the shown limits to update the result.
Revenue after refunds34 920.00 USD
Modelled costs31 494.00 USD
Operating result3 426.00 USD
Contribution per order6.28 USD
Break-even orders955
Open assumptions and calculation
- Fixed launch costs
- 6 000.00 USD
- Product + packaging / order
- 5.50 USD
- Fulfilment / order
- 4.50 USD
- Processing on original charge
- 2.9% + 0.30 USD
Revenue = orders × price × (1 − refund rate). Costs = orders × [product + fulfilment + acquisition + (price × 2.9% + 0.30 USD)] + fixed costs. Break-even = fixed costs ÷ contribution per order, rounded up.
All inputs except the published processing rate are illustrative assumptions. Refunds retain product, fulfilment, acquisition and original processing costs. Taxes, owner pay, financing, chargebacks and return shipping are excluded. Unsold inventory funding is separate: this is an operating model, not a cash-flow forecast or a Alse.Beauty quote.
Stripe US domestic online cards: 2.9% + 0.30 USD. Checked 27 September 2026. Other payment methods and countries differ.
Stripe · pricing ↗Stripe · refunds ↗NOT RENTAL AI - CONSULTING PROJECT
You buy modeling, session support and recommendations. AI helps to find alternatives; Reliability is ensured by real data, verification of calculations and expert assessment.
How is the closed space of the project arranged?
Project passportGoal, participants, boundaries and planning horizon.
Data and AssumptionsFacts, estimates and unknowns separately.
Scenarios and modelVersions, verifiable formulas and constraints.
AI participantsRoles, sources and permitted actions.
Results panelMoney, timing, reserves, capacity and risks.
Decision LogChanges, causes and consequences.
For each project, access control, data isolation, logging, storage and conditions for data transfer to AI providers are agreed upon. This site provides an open demo only. The simulation does not make purchases, payments or contacts with counterparties.
RESEARCH LAB / 03.A · USAAn educational business model
US · From a body-care hypothesis to a pilot
Body lotion · 4 oz · 250 units
Can a 250-unit body-lotion pilot support a viable US launch? Connect demand, formulation evidence, supplier readiness and unit economics to decide whether to test, revise or stop the concept.
Requested sales period: August 2026 · Updated: 27 September 2026
Prestige body care: +16% · H1 2026 · Circana *
An August 2026 whole-market best-selling product could not be verified. The products below are hypotheses for a pilot, not confirmed monthly winners.
Demand → product → validation → economics → pilot → repeat purchase
Demand & customers
Product & readiness
A decision brief: product, channel, budget and launch conditionsBody lotion · 4 oz · 250 units
Contract manufacturer → own store → creators → Amazon / TikTok Shop → retail if validated
Planned pilot budget5 972.97 USD
Subtotal from published rates1 309.97 USD
Pilot budget +
Public supplier rates (*) + explicit model assumptions. Tariffs were checked in September; they are not an archived August price list.
| Item | Calculation | Basis |
|---|---|---|
| Product batch, packaging included | 250 × 4.50 USD = 1 125.00 USD | Published rate * * |
| Label setup | 1 × 65.00 USD = 65.00 USD | Published rate * * |
| Amazon Professional · 3 months | 3 × 39.99 USD = 119.97 USD | Published rate * * |
| Website · pilot period | 1 × 120.00 USD = 120.00 USD | Model assumption |
| Testing and documentation allowance | 1 × 1 000.00 USD = 1 000.00 USD | Model assumption |
| Design and product content | 1 × 500.00 USD = 500.00 USD | Model assumption |
| Marketing test allowance | 1 × 1 500.00 USD = 1 500.00 USD | Model assumption |
| Inbound freight and handling allowance | 1 × 500.00 USD = 500.00 USD | Model assumption |
| Administration and launch allowance | 1 × 500.00 USD = 500.00 USD | Model assumption |
| Contingency · 10% | 543.00 USD | Model assumption |
| Planned pilot budget | 5 972.97 USD | Model assumption |
The budget is a planning allowance before additional taxes, not an all-in launch quote. Marketing and fulfilment reserves fund operating activity; the unit calculation allocates those costs to sales and must not be added to the budget again. Returns, storage, payroll, replenishment and Alse.Beauty fees need separate assessment. Supplier scope, packaging, safety work and marketplace eligibility must be confirmed before ordering.
The 15 services form a research map, not a mandatory package. Scope and Alse.Beauty fees are agreed separately.
PricingWhat changes with price and acquisition cost?
- Selling price
- 18.00 USD Model assumption
- Acquisition cost per order
- 3.00 USD Model assumption
- Product cost per unit
- 4.50 USD Published rate *
- Fulfilment per order
- 4.00 USD Model assumption
- Channel fee
- 15% Published rate *
Contribution per sold unit3.80 USD
Price − channel fee − product cost − fulfilment − acquisition − marking. This is not net profit. Scenarios are assumptions, not a demand forecast.
Next step: test a small batch; scale only after product checks, positive contribution and evidence of repeat demand. Retail entry is conditional, not a promised next stage.
Sources & verification *
* Links distinguish supplier prices, research and secondary reporting. Growth of a category does not identify a best-selling product.
RESEARCH LAB / CELEBRITY × BEAUTY
A famous name. A measurable result?
Inside celebrity–beauty partnerships: compare the partner’s role and examine what the numbers actually measure.
87cases
11regional sections
5partnership models
2026 edition · Historical examples
Explore the atlas ↗04 / OUR APPROACH
Invisible factors. Informed decisions.
Alse.Beauty - research, analytics and business consulting for cosmetic brands and manufacturers. We connect the market, scientific foundations, production and economics into a single picture.
Invisible factors create visible results.
Alse.Beauty is an independent research and consulting practice in the cosmetics business. We research markets, products, ingredients, technologies and business processes to help beauty brands and manufacturers make informed decisions.
Decision map
What supports the conclusion?What are the alternatives?What is still unknown?What happens next?
What supports the conclusion?
Based on verified sources. We separate facts from estimates and hypotheses.
What are the alternatives?
We compare the options, consequences and limitations of each decision.
What is still unknown?
Showing gaps in data. DermEvidence is our approach to assessing scientific evidence.
What happens next?
We translate the research into a plan of checks, priorities and next actions.
05 / COOPERATION
From the first question to the next step.
The amount of work and the result are consistent
before the start of the project.
Project pathway
Your questionResearch planAnalysis and discussionFindings and next steps
Your question
We clarify the goals, market, restrictions and initial data.
Research plan
We fix the volume, result, timing and cost.
Analysis and discussion
We compare sources, test hypotheses and compare options.
Findings and next steps
We transfer the materials and discuss the implementation plan.
How much does the job cost?
The cost depends on the depth of the study, the number of products and countries, the availability of data and the participation of subject matter experts. Format - one-time scenario session, research project or support.
06 / CLEAR BEFORE YOU START
A few questions before we start.
Can I just contact you with an idea?
Yes. Let's start with the consumer problem, intended product and budget. The result can be a product dossier and an idea testing plan.
Do you work with existing manufacturers?
Tasks may relate to portfolio, production, equipment, raw materials, AI and entering new markets. The volume and composition of performers are determined for a specific project.
Who develops the recipe and conducts the testing?
Specialized technologists and competent laboratories. Alse.Beauty prepares the analytical framework, requirements and work plan within the agreed boundaries of responsibility.
Can the findings of AI agents be trusted?
The consent of several agents is not independent evidence. Conclusions are verified using real data, sources, calculations and practical test results.
How is confidential information protected?
Before documents are transferred, confidentiality conditions, access, storage and acceptable tools are agreed upon. For the first request, a general description of the problem without formulas and trade secrets is sufficient.
Before your first inquiry
First, define the question
Each task undergoes preliminary review. Projects and consultations are accepted after assessing the goals, input data, deadlines and the ability to provide a quality result. The cost and terms of cooperation are agreed upon before the start of paid work.
Start with a general outline
For the first brief, a general description will suffice. Do not add confidential formulas or personal data of third parties without prior approval.
07 / FOUR STARTING POINTS
From a market question to product readiness.
Four useful starting points for a new brand or a manufacturer’s next stage. The service mix is selected for your particular question.
08 / LET'S START WITH YOUR QUESTION
What do you need to decide?
A short brief will help formulate the task.
To begin with, a general description will suffice.
To discuss a project: u.contact@atomicmail.io. Downloading a brief does not submit an inquiry. If you wish, send your general project description separately by email.
You can prepare and download a brief - the data is not sent anywhere.
09 / Specialized Expertise
What sits behind a brand’s value?
Explore a specific beauty business before a potential transaction. Products, markets and operations form a connected set of questions, converging in a decision dossier.
Select a star or a research stage.
Selected stage01 / Acquisition thesis
Define the strategic role of the acquisition and the questions that could change the decision.
The connected stars follow the research logic. Light pulses represent information flow, not live project progress.