11.01 / Product communication and B2B sales development
Brand and product naming research
Development and comparison of names based on positioning, audiences and markets. Assessment covers clarity, pronunciation, associations, similarity to competitors and a consistent naming system for the range. Available separately where a brand strategy already exists.
✦ / What do you need to work on?
What do you need to work on?
12 selected practice areas. Original numbers guide you through the full catalogue.
What you will receive
A reasoned shortlist of names and naming rules for future products. A qualified specialist checks legal availability.
What helps us assess your question
Product, audience, target countries, substantiated properties, existing materials and communication goals.
Start with a general outline. Confidential materials are shared only after agreement.
02 / How the work progresses
How the work progresses
Stages are agreed after reviewing your question. Some research runs in parallel; each decision depends on the quality of the available data.
Define the question
Product, audience, target countries, substantiated properties, existing materials and communication goals.
Research and compare
Development and comparison of names based on positioning, audiences and markets. Assessment covers clarity, pronunciation, associations, similarity to competitors and a consistent naming system for the range. Available separately where a brand strategy already exists.
Test the decision
Check wording against evidence, cultural context and consistency across materials. A qualified specialist confirms name clearance.
Deliver and plan next steps
A reasoned shortlist of names and naming rules for future products. A qualified specialist checks legal availability.
Methods and public sources
Sources are chosen for the product, market and period. These are reference databases and methods; a link does not imply partnership or endorsement of a project.
WIPO · Global Brand DatabaseSBA · Market research & competitive analysisResearch does not replace laboratory testing, safety assessment, legal advice or an authorised specialist’s decision. The contract defines the scope of review and each party’s responsibilities.
03 / Scope and working arrangements
Scope and working arrangements
Before paid work starts, we agree the input materials, deliverables, timing, fees and involvement of qualified specialists.