- 01Read the signal
- 02Make sense of it
- 03Choose the next step
Decision room
Choose the next step
Field note
A useful decision begins with a clearly named uncertainty. We separate what is known, what is inferred and what still needs evidence.
Scope and boundaries
Before an order, the parties agree in writing on research questions, markets, products, sources, the data reference date, deliverables and exclusions. Paid diagnostic work is a separate service with its own deliverable and does not guarantee acceptance of the main project.
Beginning and stages
The work begins after the assignment has been agreed upon, the contract has been drawn up, the required advance payment and initial data have been received. If the required payment is not made, the next stage does not begin.
Collaboration and change
The customer provides the agreed materials and confirms the legality of their use. Changes to the task, additional costs and work, as well as their cost and timing, are agreed upon in writing before execution. Additional work is carried out after agreement and payment.
Delivery and comments
The contract sets delivery format, review period and the channel for comments. Comments relate to the agreed scope; confirmed nonconformities are corrected within it. This page alone does not make silence acceptance. New hypotheses, markets and calculations are agreed as additional work.
Materials and usage rights
Rights to the final report, models, source files and onward disclosure are agreed separately. Access to third-party databases or publications does not transfer their licences. Methods and pre-existing materials are not automatically assigned; use of a client’s name or case in a portfolio requires separate permission.
Confidentiality and responsibility
The commercial confidentiality regime, access to materials, admissibility of using external services, liability, suspension and termination of work are determined by the contract. The NDA does not replace the grounds for processing personal data. The obligatory rights of the customer are reserved.
Disputes and liability
Report a concern to by@alse.beauty, identifying the order and the requested resolution. This does not restrict access to courts or regulators. Liability limits, suspension and termination are agreed in the contract; prohibited exclusions do not apply. This site does not impose mandatory arbitration or a class-action waiver.