ALSE.BEAUTY / RESEARCH LAB / 2026.10 / EDITORIAL COLLECTION
22 — Victoria’s Secret Fashion Show 2026
Twenty-two Keepers of Light arranged as a living mosaic: regional mythology, character, confirmed public signals and the visual language of Alse.Beauty meet in one collection.
01 / ART DIRECTION
Not just faces. Twenty-two Keepers of Light, each with a legend of her own.
Each card opens into its own page — a large pictogram, a concise visual manifesto and a story you can imagine in a campaign, digital editorial or brand moodboard.
The foundation is not random fantasy: we connect a regional or continental mythological motif with themes that appear openly in interviews, publications and the participant’s professional image. When a personal interest is not confirmed, we do not turn a guess into a fact; we keep the strength of the region, the career and the visual idea.
Two speeds, one collection. The pictograms stay recognisable in still mode, while movement can be enabled for all 22 signs. On each participant page, wings and bird feathers come alive as well.
02 / THE COLLECTION
Choose the Keeper of Light you want to explore more closely
This is not a dry catalogue. It is 22 different ways into a story: water, forest, moon, raven, deer, fire, stage and light. Open a card for an editorial portrait without using a photograph.
01 / Brazil
Alessandra Ambrosio
Dawn Amazon · Curupira — guardian of the forest and its untamed force
Open her story ↗02 / Hungary
Barbara Palvin
The deer who knows the way · Csodaszarvas — the wondrous deer of Hungarian legend
Open her story ↗03 / France
Cindy Bruna
Mélusine returns to the water · Mélusine — a French legend of water, mystery and transformation
Open her story ↗04 / Sweden
Elsa Hosk
Freyja after midnight · Freyja — beauty, strength, magic and two cats in the Nordic tradition
Open her story ↗05 / South Africa
Candice Swanepoel
The one who holds the wave · Southern African imagery of water, rain and living earth
Open her story ↗06 / Brazil
Adriana Lima
A face that carries fire · Iara and Brazilian river imagery — the voice of water and attraction
Open her story ↗07 / United States
Gigi Hadid
Rider of the northern sky · North American imagery of sky, passage and the guiding animal
Open her story ↗08 / United States
Ashley Graham
The earth that does not apologise · North American imagery of earth, water and steadiness
Open her story ↗09 / United States
Amelia Gray
The inverted star · A North American motif of transformation and changing form
Open her story ↗10 / United States
Precious Lee
The solar centre · North American imagery of sun, earth and dignity
Open her story ↗11 / United States
Grace Elizabeth
The deer on the line of light · North American imagery of forest and quiet movement
Open her story ↗12 / China
Liu Wen
The moon guide · Chang’e — the Chinese image of the moon, distance and light
Open her story ↗13 / Puerto Rico / United States
Joan Smalls
Breath of the four directions · Taíno imagery of the Caribbean Sea, water and wind
Open her story ↗14 / United States
Devyn Garcia
Bird of the new season · North American imagery of air, birds and change
Open her story ↗15 / Netherlands
Imaan Hammam
The water keeper · Dutch cultural memory of water, sea and protecting the shore
Open her story ↗16 / United States
Anok Yai
The raven who brought the light · The North American story of the raven as a bearer of light and change
Open her story ↗17 / United States
Abby Champion
Bird at the edge of the season · North American imagery of migration, air and a new cycle
Open her story ↗18 / United States
Alex Consani
The shape-shifting raven · North American imagery of transformation, the raven and play with form
Open her story ↗19 / United States
Paloma Elsesser
Alchemy of shades · A North American image of mixing earth, colour and voice
Open her story ↗20 / Brazil
Gabriela Moura
The river spark · Brazilian imagery of river, forest and transformation
Open her story ↗21 / South Korea
Yoon Young Bae
The nine-tailed line · Gumiho — a Korean image of transformation and layered identity
Open her story ↗22 / United States
Jordan Leftwich
The stage that comes alive · North American imagery of fire, voice and theatrical transition
Open her story ↗This collection is an independent Alse.Beauty editorial concept. Participant names are used for informational context; the pictograms are not official portraits or advertising materials for the participants.
